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Degree: BS

Campus: Columbus

College: Business

Marketing is the management of exchange processes that satisfy individual and organizational objectives. The study of marketing includes the process of planning and implementing the conception, pricing, promotion and delivery of the ideas, goods and services involved in these exchanges. In addition to required marketing course work, students have the opportunity to select a track of courses from the areas of research analyst, sales client management, communications or product development.

Common responsibilities within marketing include personal selling, sales force management, promotional strategy, product design, marketing research and customer service.

Students admitted to the Columbus campus are also admitted directly to the Fisher major program and the marketing specialization.

Principles courses

Accounting Principles
Economics Principles

Core courses

Business Skills and Environment
Business Law
International Business
Management Sciences
Management and Human Resources
Strategic Management

Required major courses 

Consumer Behavior
Marketing Research
Marketing Strategy
Marketing Projects
Selected courses from research analyst, sales client management, communications, product development

The Office of Global Business provides Fisher students with a variety of options where they can put classroom theories into action in compelling international locations and learn through experience. Employers value the diverse background that global experiences provide and list "strategic international understanding" and "cross-cultural experience" as two of the most desirable employee traits.

Though internships are not required for business students, 95 percent of students registered with the Office of Career Management have some kind of internship experience before they graduate. Many students receive an offer of full-time employment from their internship employer. 

Honors students majoring in business, have the option of applying for and participating in one of four Honors programs (Accounting Honors, Finance Honors, Honors Cohort, Honors Immersion) or an Honors research project. Each option provides the opportunity to graduate with a diploma designation.

Entering freshman admitted to University Honors will be invited to apply to the Integrated Business and Engineering Honors Program and the Business Honors Learning Community.

The Business Scholars Program is a community of talented students that participate in programs and activities designed to offer insight into business practice and environment. Business Scholars learn to understand the vital role of collaboration through teambuilding, leadership training and workshops. Additionally, Business Scholars can develop partnerships with Fisher College of Business faculty and alumni.

The Undergraduate Leadership & Engagement Office connects Fisher students with opportunities to enhance leadership competencies, develop professional preparedness, and connect with their chosen industry and the Fisher community.

Additionally, Fisher is home to more than 35 student organizations that focus on academics, diversity, common business topics and more.

Marketing jobs are available in situations such as manufacturers and channel of distribution members such as retailers and wholesalers. Providers of many types of services, including health care, financial services (including banking), travel, legal services, and information services, also hire marketing executives. Not-for-profit organizations also have marketing professionals.

Many marketing graduates begin their careers in sales and customer service. This experience enables them to develop the knowledge of customer needs and wants, customer buying processes and their competition. This knowledge enables the marketing graduate to quickly move to greater sales responsibility or responsibility over the broader range of marketing issues within the organization. This can also lead to general management responsibility for the organization’s total operation. 

Beginning salaries for marketing professionals in 2018–19 averaged $52,065 depending on applicants’ training, education and experience.

At graduation, Fisher College of Business graduates:

  • Will posses strong analytical and problem-solving skills to identify and critically assess problems facing contemporary businesses
  • Will demonstrate in-depth knowledge of human resources
  • Will possess a global perspective and can critically evaluate the international context a contemporary business operates in
  • Can identify and assess ethical issues surrounding business decisions
  • Are able to work effectively in a team-based environment
  • Can demonstrate professional deportment and effective oral and written communication skills

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Fisher College of Business was ranked 15th in the nation for Best Undergrad Business Schools. (U.S. News & World Report, 2020)

Interested in a business career?

Check out the Business Pathway to discover the many majors Ohio State offers that can lead to a career in business.